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Alignment: using the balanced scorecard to create

Alignment: using the balanced scorecard to create

Alignment: using the balanced scorecard to create corporate synergies. Robert S. Kaplan, David P. Norton

Alignment: using the balanced scorecard to create corporate synergies


Alignment.using.the.balanced.scorecard.to.create.corporate.synergies.pdf
ISBN: 1591396905,9781591396901 | 302 pages | 8 Mb


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Alignment: using the balanced scorecard to create corporate synergies Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Press




Date Wednesday, January 7 Companies need a formal process for using strategic objectives to set priorities for where operational improvements can have the largest impact on strategy execution. Strategy Execution and the Balanced Scorecard. The fourth book, Alignment, described principle #3, how to create and capture corporate synergies through vertical and horizontal alignment of business and support units. Some books are broader than just IT: #6 is Alignment: Using the Balanced Scorecard to Create Corporate Synergies, a 2006 title by Robert S. Synergy means that the whole is greater than the sum of the individual .. The Balance Scorecard Measures That Drive Perfomance, Harvard Business Review, January-February 1992; ______ , 2004. The only way to do this, and successfully deliver on your promised value to your customer, is to build and implement an operating model that is fully aligned with your customer value proposition. Norton, the creators of the balanced scoreboard concept. Norton, Alignment (using the balance scorecard to create corporate synergies), 2006, Harvard business school publishing corporation. Bestselling business authors Robert Kaplan and David Norton of The Balanced Scorecard fame have published a sequel to their bestseller, Alignment: Using the Balanced Scorecard to Create Corporate Synergies. Kaplan and Norton (2001a) discuss alignment in terms of synergies created between business units and the corporate headquarters. Alignment: Using the Balanced Scorecard to Create Corporate SynergiesMost organisations consist of multiple business and support units, each populated by highly trained, experienced executives. Alignment: Using the Balanced Scorecard to Create Corporate Synergies. The balanced scorecard has four interrelated perspectives Kaplan and Norton (1996) which are used in a cause and effect relationship to align strategy. The literature review will be based on the research into alignment of business and IT strategies.